FitnessHunk is not only the name of the site. FitnessHunk is above all one man: Kevin G., certified by the National Strength and Conditioning Association (NSCA). Together with a few of his buddies he'll run the site. You can take a look at Kevin and watch him explaining workout exercises in a promo video here:
The best proof for his knowledge may be his own physique. Kevin G. is a rising-star fitness model. And if I get a body nearly as perfect as his by following all advice of the site, then I'll tell all people, that the fee is super, super reasonable, no matter the amount.